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Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man's health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, "Let food be your medicine and medicine be your food." It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, � food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.�

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80 billion dollars in revenues. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Sports and Food

In the last decade, sports and fitness nutrition has emerged as one large distinct category in the nutraceutical industry. Three main products contributed to the market�s dramatic 2004 growth:

� low carbohydrate products - which grew by as much as 154%

� sports energy beverages - which grew by 18%;

� sports supplements - which grew by 6%.
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Sports Nutrition - What About FATS

You have heard a lot about fats in your life, no doubt. But, when it comes to sports nutrition, none of that really matters. One thing you need to realize is that when the stakes are higher, as in when your body needs to perform at a higher level, it is important for you to provide it with the foundation to do so.

Many of the things you will read here will not provide a balanced diet outside of sports. These things are geared to provide your body with the foundation of producing higher amounts of energy and therefore endurance.

When it comes to fat, there is much to learn as well.

What Is Fat?

Fat is a product that you ingest when you eat foods. While there is not just one food group that it comes from, there are many things that you need to realize that do contain higher amounts of fat.

Fat comes from anything that is from animals. This type of fat is called saturated fat and is the worst of the two types. This would include:

· Meats of all types have fat; even lean meats will have some levels of fat in them.

· Eggs have a high fat amount in it.

· Milk, even low fat milk, still has a good amount of fat within it.

· Cheese too may be low fat, but will still have a good amount of fat in it.

Unsaturated fats are fats that come from vegetable products. Your oils are high producers of fat. It comes from vegetables of all types, but in different amounts.

Unsaturated fats are a better, healthier version of fat to have within your body.

How Much To Consume

When it comes to how much fat you should be consuming, it is not as complex as that of your carbohydrate or your protein calories.

In fat intake, you should not consume more than 25 to 30 percent of your calories in fat. Generally speaking, this is not hard to do, unless you are used to eating deep fried products or those that are covered with saturated butters and sauces.

Did we again just throw off your daily diet intake? Sorry, but the body needs to be regulated here.

Fat In The Body

Your body does need some fat though. Have you heard of those diets in which people will cut out nearly all the fat in their diet? Yes, you are right.

Let's look at team playing theory.

You need to consume a balanced diet of products, ones that will incorporate various amounts of fats to balance your needs.

Your body does only need a small amount of fat though. It needs this to help with several functions. From a sports nutrition stand point, fat is used to burn as energy. Remember when we said that our bodies will first burn carbohydrates and then will result to proteins?

Fat is next on the list of energy sources when there is not enough carbohydrates or glycogen available to burn.

So, why not load up on the amounts of fat that your body consumes as it seems to be a fundamental part of energy and fuel? There are many reasons.

The main reason that you do not need to eat excess amounts of fat is because of how unhealthy it is to the rest of your body.

Too much fat in your body can cause a number of health problems starting with heart disease, the number one killer in the United States. It can also lead to cancers, complications of other conditions and just an overall unhealthy lifestyle that is anything but beneficial to the body or to your sports life.

Paul S is passionate about helping people who train hard, work hard, study hard, to stay not just healthy, but at OPTIMAL Level. He is also passionate about sharing the reality about food we eat today as compared to the last 50 years which our forefathers enjoyed. His main site is at http://www.healthsportsnutrition.com

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